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In today’s fast-paced world of media, branding, and consumer engagement, advertising is no longer a side hustle of the marketing industry — it is the core. With digital platforms evolving by the second, traditional campaigns giving way to data-driven insights, and brands fighting fiercely for audience attention, one question echoes louder than others: How do I start a career in advertising, and where should I learn the craft? Whether you dream of crafting campaigns for global brands or want to become a strategist who understands people better than they know themselves, your journey begins with choosing the right advertising program. And let’s be clear — this decision could shape your entire future. The New Era of Advertising Before diving into how to choose the right course, let’s briefly look at why advertising has become one of the most critical fields in media and communication. Gone are the days of billboards and TV spots being enough. Today’s advertiser needs to be a psychologist,...

Introduction: The Excitement of Sports Journalism Sports journalism is one of the most dynamic and fast-paced fields in the media industry. Whether it’s covering a live match , providing in-depth analysis , or writing human interest stories about athletes, sports journalists play an essential role in keeping fans and the public informed about the world of sports. From traditional broadcasting to digital platforms, sports journalism offers a wide array of career opportunities for media professionals. For those interested in pursuing a career in this exciting field, IAAN School of Mass Communication in Delhi provides a comprehensive sports journalism course designed to equip students with the necessary skills and real-world exposure. In this article, we’ll explore the sports journalism programs at IAAN, the fee structure , and the skills you’ll gain to help you kickstart a successful career in sports media. What is Sports Journalism? Sports journalism involves the...

In an era characterized by information overload, the proliferation of "fake news," and declining public confidence in institutions, building and maintaining trust has emerged as the paramount challenge for every media professional. From seasoned TV news anchors to independent cyber journalists and local RJs, the credibility of their work directly impacts their influence and, collectively, the health of public discourse. Strategies for fostering trust must be woven into every aspect of journalistic practice. The erosion of trust is multifaceted, stemming from several factors: Misinformation and Disinformation: The deliberate spread of false narratives erodes the public's ability to discern truth from fiction. Algorithmic Curation: Personalized news feeds can create "filter bubbles," leading to accusations of bias or a lack of diverse perspectives. Speed vs. Accuracy: The pressure to break news first, especially in live ...

The digital realm, while facilitating unprecedented access to information, has also become a fertile ground for sophisticated crimes and corporate or governmental misconduct. This has given rise to investigative cyber journalism , a specialized field dedicated to uncovering wrongdoing through digital means. These journalists act as watchdogs, leveraging advanced tools and techniques to expose cybercrime, data breaches, online fraud, and digital surveillance, holding powerful entities accountable. Investigative cyber journalists often employ a combination of traditional journalistic principles with cutting-edge digital forensics and Open Source Intelligence (OSINT) techniques. This involves: Digital Forensics: Analyzing digital evidence such as metadata, network traffic logs, and deleted files to reconstruct events or identify perpetrators. Tools used can range from specialized software for data recovery to understanding how various online systems leave digital fo...

In the age of social media and digital platforms, the role of a radio jockey (RJ) has expanded far beyond the confines of the broadcast studio. RJs are increasingly becoming influencers, building strong personal brands that extend across Instagram, YouTube, X (formerly Twitter), and even LinkedIn. While this digital expansion offers new avenues for connection and career growth, it also introduces a complex ethical tightrope that RJs must navigate carefully. The challenge lies in balancing their personal opinions and brand endorsements with the editorial guidelines and journalistic integrity expected of a media professional. As RJs cultivate large followings and develop deep emotional connections with their listeners, their personal views, endorsements, and even casual social media posts can carry significant weight and influence. This raises several ethical considerations: Transparency in Endorsements: When an RJ promotes a product or service on their personal social me...